Launching the “Let’s orange 2025 - Gender equality and safety for women and girls in the digital era” campaign

This is the fourth year that For Vietnamese Stature Foundation (VSF), TH Group, and BAC A BANK have jointly implemented the Let’s orange campaign, and the first year that the TH School system joins as a partner. The participation of an educational institution is especially meaningful, as the campaign not only promotes awareness of gender equality and gender-based violence prevention, but also provides an opportunity to educate the younger generation - future citizens - in compassion, respect, and sharing within the community.

Let’s orange 2025 continues the meaningful activities of previous years by decorating the “Orange corners” at 63 BAC A BANK branches and offices and at 45 TH true mart stores nationwide. This activity helps spread the message of gender equality and safety for women and children, while encouraging customers and the community to take action toward this goal.

A new highlight of this year’s campaign is the “Orange family” contest, running from 14 November to 5 December 2025, to amplify the campaign’s message. With total prizes worth 63 million VND and many meaningful gifts, the contest is expected to attract 200 families, spreading more than 200 messages of love to 100,000 people.

Beyond communications activities, the campaign is tied to concrete contributions: VSF and TH Group will donate 630 VND for every orange-colored product sold at 45 TH true mart stores during the campaign to the Livelihood support fund. BAC A BANK will donate 63,000 VND for every newly opened “Nguoi xay to am” (Home Builder) savings book. All funds raised will support livelihood assistance for women experiencing violence and women in difficult circumstances in Ca Mau and other localities.

Follow VSF and join us in spreading the spirit of Let’s orange 2025!