Let's reflect together with VSF on the impactful numbers of the "Cultured Consumer - Reduce Plastic Waste" Campaign

03/02/2024

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Recently, the For Vietnamese Stature Foundation (VSF) proudly stood alongside the "Cultured Consumer - Reduce Plastic Waste" campaign. This initiative, orchestrated by the Institute of Strategy, Policy on Natural Resources and Environment, in collaboration with the World Wide Fund for Nature Vietnam (WWF-Vietnam), unfolded under the project "Minimizing Ocean Plastic Waste in Vietnam." The primary aim was to curtail plastic waste during the bustling Lunar New Year shopping season.

At the campaign's festivities, participants immersed themselves in various activities. From artistry on fabric bags to actively partaking in the "Bag Exchange" program, designed to diminish the use of non-woven bags during shopping, to the engaging Webgame "Journey to Save Plastic Waste," the event was brimming with interactive initiatives.

Now, let's peruse the impactful numbers that defined this campaign!

- A total of 09 units, including agencies, organizations, and businesses, wholeheartedly embraced the campaign.
- Over 20 media articles and agencies echoed the campaign's endeavors.

- The campaign resonated with nearly 100,000 individuals through social media platforms.
- The event booth at AEON Mall Ha Dong attracted more than 1,500 visitors.

- A commendable 1,015 eco-friendly gifts found their way into the hands of consumers, playing a crucial role in mitigating plastic waste during the shopping experience.

VSF and Green Eyes environment extend heartfelt gratitude for the unwavering interest and active participation of our esteemed customers. Additionally, we acknowledge the invaluable contributions from the organizing units and partners who collaborated in orchestrating this impactful campaign. It is our sincere hope that this endeavor has not only heightened awareness regarding the pressing issue of plastic waste but has also inspired practical ideas and actions for the reduction and limitation of plastic consumption in our daily lives.