Highlights of the Let’s orange 2025 campaign!!

Let’s hop on the train with Professor Orange and discover what awaits on this journey.

STATION 1 - On-site communication at 45 TH true mart stores and 63 BAC A BANK branches and offices nationwideWhen you meet Professor Orange here, you will:

• Check in at photo booths, posters, and backdrops decorated in bright orange and receive small gifts.

• Write heartfelt messages and join in spreading key messages that encourage action for gender equality and safety for women and children.

STATION 2 - Activities within the TH School System:

At this station, Professor Orange will accompany students and teachers through a series of learning and experiential activities under the Orange theme:

• Participating in Orange Outfit Day (school-wide)

• Classroom discussions on Gender equality in the digital era

• A family contest (for staff and students’ families)

• Awareness-raising communications on the school’s online platforms

STATION 3 - Digital communication campaigns:

• Key campaign messages will be widely disseminated across social media, online newspapers, and television.

• Professor Orange will be highly active on social media platforms, so make sure to follow and support.

STATION 4 - “Orange family” contest:

This station is where the color orange leads the way in spreading love and gender-equality messages:

• The contest runs from November 14 to December 5, 2025. Families dress in orange and take photos or record videos capturing their warm, connected moments.

• Each family shares their story, positive actions, and messages about saying no to online violence against women and girls.

• Total prizes are valued at up to 63 million VND, along with many other meaningful gifts.

Professor Orange will reveal detailed information about the contest in upcoming posts, so stay tuned.

STATION 5 - Contributions to the livelihood support fund for women facing violence and hardship:

At this station, all passengers contribute to spreading compassion:

• For every orange product purchased at TH true mart, VSF and TH Group will donate 630 VND to the livelihood support fund.

• For every new “Home Builders” savings account opened at BAC A BANK, the bank will contribute 63,000 VND to the fund.

STATION 6 - Technical support for women receiving livelihood assistance:

At this station, Professor Orange and the organizing team will carry out activities such as:

• Organizing training sessions on Gender and Prevention of Domestic Violence for livelihood-supported women’s groups in Tuyen Quang and Ca Mau.

• Providing livelihood development support: technical training (livestock, cultivation, financial management) and market linkage.

FINAL STATION - Campaign closing workshop:

• The train will stop at the closing workshop, where Professor Orange and partner organizations look back on the journey of spreading orange, love, equality, and safety.

• This is also an opportunity for partners to strengthen connections and plan future equality-driven initiatives.

The Let’s orange campaign 2025 has officially departed. Are you ready to hop aboard with Professor Orange to spread the orange spirit, say no to gender-based violence, and help build a safer, happier society?

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“Let’s orange 2025 - Gender equality and safety for women and girls in the digital era” is a campaign implemented by VSF, TH Group, BAC A BANK and the TH School System to respond to the “Action month for gender equality and the prevention and response to gender-based violence” launched by the Vietnamese Government. The campaign takes place over one month, from November 10 to December 10, 2025.