628 million VND has been contributed to the Livelihood support fund from the Let's Orange 2024

628 million VND is the impressive amount contributed to the Livelihood support fund through the Let’s Orange 2024 campaign. Of which:

- With 520,781 TH products sold, For Vietnamese Stature Foundation (VSF) donated 328 million VND

- With 4.762 “Warm home builder” (Người xây tổ ấm) saving accounts opened, BAC A BANK donated an additional 300 million VND. 

With this campaign, the total amount of money received by the Livelihood support fund since its implementation has now exceeded 1.3 billion VND.

According to the plan, all the funds from this year’s Let’s Orange campaign will be used to improve the livelihoods of women facing domestic violence and difficult circumstances in Quang Binh district, Ha Giang province, through interest-free revolving loans. This fund aims to help these women enhance their livelihoods, thereby strengthening their voices in their families and communities, and work toward building more a stable life. Updates on fund disbursement will be continuously provided on VSF's communication channels.

In addition to fundraising, with the message "Joining hands for the true happiness of Vietnamese women and children," the Let’s Orange 2024 campaign has also implemented activities to raise public awareness about violence against women and children, promote practical actions to support victims of violence, including:

- 98 offices and branches of TH Group and BAC A BANK participated in decorating the orange corner.

- Nearly 1,900 employees participated in discussions and shared insights on gender equality through personal competitions, photo challenges with orange-themed outfits or accessories, and a discussion titled “Men leading actions to promote gender equality”.

- 1,126 customers directly received the campaign's message through interactive programs and lucky draws at 17 orange corners in BAC A BANK branches nationwide and 25 TH true mart stores in Hanoi and Ho Chi Minh City.

- 348 social media posts and 56 articles on press and television helped spread messages of respect and protection for women, as well as raise community awareness about preventing violence against women and girls.

This marks the third year of the Let’s Orange campaign, and the stories of change from previous years have become the motivation for the campaign to continue spreading its meaningful impact.

We sincerely thank TH Group and BAC A BANK for accompanying VSF on the journey to spread the “orange spirit” to everyone!