The "Let’s Orange" campaign has been honored with the "Marketing for Development 2023" award.

The M4D Awards is an annual award jointly organized by the Center For Research On Development Communication (RED Communication), ProNGO, and Oxfam to honor marketing activities and projects, towards fulfilling at sustainable development goals, promoting environmental protection, gender equality, while creating other positive values for society.

The "Let’s Orange" campaign is an annual activity jointly implemented by VSF, TH Group, BAC A BANK, and the United Nations Entity for Gender Equality and the Empowerment of Women (UN WOMEN). The campaign aims to spread the message of ending violence against women and children in the community while fundraising to improve livelihoods for women who are victims of violence.

Since 2022, after two seasons of implementation, the "Let’s Orange" campaign has supported 310 women who have experienced violence and faced difficulties with interest-free loans to carry out livelihood activities to improve income and enhance their status and voice within their families and communities.

Each year, the "Let’s Orange" campaign continues to expand its reach, attracting attention not only within the TH Group and BAC A BANK but also from the wider community and society.

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The "Let’s Orange 2023 - Ending Violence Against Women and Girls" campaign was jointly implemented by TH Group, BAC A BANK, UN Women, and the For the Stature of Vietnam Fund (VSF) with the aim of raising community awareness about the issue of violence against women and children, while also promoting tangible actions to support victims of violence.