Let’s summarizes the impressive numbers of “”Let’s Orange” campaign” with VSF.
28/12/2022
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“Let’s Orange” had gone through a not long but meaningful journey with a series full of impressive and surprising numbers.
- Deployed at 15 TH True Mart stores in three North, Central, South regions and received responses from 21 departments of TH Group nationwide.
- 130 posts with over 250,000 engagements to campaign articles
- More than 170.000 interactions with content on online platforms
- 50 news & articles on the Campaign in the press and on television
Through the campaign, TO CAM wants to serve as a connection between the community and raising awareness about violence against women and children while also promoting doable steps to help those who are victims of violence.
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